The Red Bulletin
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The Red Bulletin is Formula One's daily magazine. Financed by Red Bull, owners of the Red Bull Racing and Scuderia Toro Rosso teams, this 'almost independent newspaper' is produced four times per weekend, providing up-to-the-minute news, interviews, features and gossip. Its slant is ironic, humorous and questioning, poking much-needed levity at the far too serious world of Formula 1.
What started as fun, mad and irreverent small venture, has become a multi-edition, full colour magazine. The Red Bulletin is edited, produced and printed daily on a portable Heidelberg 7.5t printing facility which travels to all the races in a specially adapted state-of-the-art truck which opens up to become editorial and production offices.
It was launched at the 2005 Monaco Grand Prix.
At the moment it is distributed only and exclusively in the paddock and grandstand areas. It is free and 2,000 copies are given out daily (4,000 on a Sunday)
The Sunday afternoon edition is made available around 30 minutes after the chequered flag falls. The Red Bulletin is also distributed to the general public on Saturday and Sunday morning, when another 10,000 copies are distributed.
The magazine is very popular among F1 insiders, providing satire, glamour and intelligent comment. It has recently been published together with other prestigious sports and motor racing publications such as the Gazzetta Dello Sport, Italy's leading sports daily, as well as F1 Magazine, Autosport and Autocar in the UK and AutoHebdo in France.
The Red Bulletin's multi-lingual team consists of 25 editorial, design and logistics staff.
In 2007 The Red Bulletin will be expanding and looking to bring its unique brand of journalism in other sports and events in Europe and in the USA.
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