The More You Know

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Original logo for "The More You Know" campaign, has since been updated.

The More You Know (sometimes abbreviated "TMYK") is a series of public service announcements (or PSAs) broadcast on the NBC Universal family of channels in the United States and other locations. The spots feature personalities from various NBC shows; Tom Brokaw was the first person to do a The More You Know spot, which aired on NBC in January 1989. These PSAs are broadcast regularly during NBC's programming in primetime, late night and Saturday morning.

While the other U.S. broadcast networks have similar campaigns, namely CBS Cares and ABC's A Better Community, TMYK is likely the best-known and most widely-parodied network PSA campaign, with references in an episode of Family Guy ("The Son Also Draws"), the web-comic PvP ("Knowing Is Good"), multiple episodes of Drawn Together ("Requiem for a Reality Show" and "Alzheimer's That Ends Well"), recurring parodies on Late Night with Conan O'Brien, a running segment on The Daily Show called "The Less You Knew," parodies on Comedy Central's The Showbiz Show with David Spade, and most recently, an April 2006 series of NBC-produced mock PSAs starring the cast of The Office. The show Scrubs, on the NBC network, featured a parody where the main character, JD, imagines a PSA telling parents not to smother their kids.