The Mercury Phoenix Trust

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The Mercury Phoenix Trust is a charity organization that fights AIDS worldwide.

After the death of Freddie Mercury from AIDS-related causes in London in 1991, the remaining members of Queen and Jim Beach, their manager, organized The Freddie Mercury Tribute Concert for AIDS Awareness. The profit of which was used to launch The Mercury Phoenix Trust. The organization has been active ever since.

In 2004, television ads for the sex drug Viagra begin airing in North America. The ads feature the music of "We Are the Champions", set to the visuals of a suburban male runs through the streets full of 'joyfully'. The ads were created by Taxi advertising in Toronto. They had the music licensed from the Mercury Phoenix Trust.[1] Some critics noted that it was in poor taste to use the music of someone who died from AIDS to promote a drug for enhanced sexual activity.^{[citation needed]}