The Jam Factory

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For the similarly named building in Adelaide, see Jam Factory, Adelaide

The Jam Factory is a shopping and entertainment centre, located in cosmopolitan Chapel Street, South Yarra, a suburb of Melbourne, Australia. The centre contains a Village Roadshow Cinema complex, Intencity (Arcade Games), fashion stores, a Virgin Megastore, a Borders Books shop (which includes a Gloria Jeans Coffees store inside) and numerous cafés and restaurants (eg. Healthy Appetite, Papparazzi, Trios, FastaPasta, T.G.I. Friday's, The Pancake Parlour, T21, Miyagi, and Boost Juice).

[edit] History

The Jam Factory is a well known location in Melbourne, deriving from its historical legacy. From 1858 Victoria Brewery was located on the site. Robert Wright and Robert Payne bought the building and land in 1876 and started the Victoria Preserving Company. By 1880, under the name of the 'Red Cross' preserving company, it was employing 230 people at the height of the fruit season, being the largest employer in Prahran. Mr William Peacock bought the premises and turned it into the 'OK' Jam Co in 1895 and resold it to Henry Jones of the Henry Jones Limited company and the Henry Jones IXL household brand name. Jam production continued in the building for this firm until 1970.

At a cost of $20 million the site was redeveloped and opened on 9 October 1979 as a shopping centre catering to modern fashions.