The Industry Standard

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The Industry Standard was a weekly magazine based in San Francisco which began publication in the spring of 1998. It called itself "the newsmagazine of the Internet Economy," and it specialized in areas where business and the Internet overlapped. Like WIRED, Red Herring, and (later) Business 2.0, it was part of a breed of late '90s publications that filled a gap in technology coverage left by mainstream media at the time. The magazine, which was owned by the technology publishing company IDG, was in many ways the brainchild of John Battelle, who had been a journalist at WIRED both in the U.S. and UK. Jonathan Weber was its Editor-in-Chief. The magazine also ran a Web site, thestandard.com.

Beginning in 1999, The Standard began selling a large number of Web pages, and began to be referred to as "the Bible" of the Internet Economy. In 2000, it sold more ad pages than any magazine in America, and launched that year a European edition. But as the dot-com boom failed, the magazine began to shrink, and went into bankruptcy in August, 2001.^[1]

[edit] References

1. ^ Troy Wolverton, "The Industry Standard to Stop Publishing," c/net News.Com, August 17, 2001.

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