The Coca-Cola Kid
From Wikipedia, the free encyclopedia
The Coca Cola Kid is a romantic comedy film, released in 1985. It was directed by Dušan Makavejev and starred Eric Roberts and Greta Scacchi.
[edit] Plot
A hot-shot American marketing executive (played by Roberts) from the Coca Cola company visits their Australian operations and tries to figure out why a tiny corner of Australia has so far resisted all of Coke's products. He literally bumps into the very pretty office manager (played by Scacchi) who is assigned to help him. He finds that a local producer of soft drinks run by an old eccentric has been successfully fending off the American brand of products. The executive vows an all-out marketing war with the eccentric until he discovers the office manager (who has been pursuing the executive with her own romantic campaign) is the eccentric's daughter. The executive reconsiders his role as a cog in the large corporate machinery and tries to deal with these people on a more personal level.
Tagline: A movie felt never so refreshing!
