The Business (magazine)
From Wikipedia, the free encyclopedia
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| Type | Weekly newsmagazine |
| Format | Magazine |
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| Owner | Press Holdings |
| Editor | Andrew Neil |
| Founded | 1996 |
| Headquarters | 292 Vauxhall Bridge Road London SW1V 1SS |
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| Website: www.thebusinessonline.com | |
The Business is London's first global business magazine magazine published in the United Kingdom. It is edited by Allister Heath, published by Andrew Neil, and owned by the Barclay brothers, who also own The Daily Telegraph.
The Business was founded in 1996 by Tom Rubython in order to provide a Sunday alternative to the Financial Times. However, under Rubython the newspaper experienced financial difficulties. Closure was considered, but the Barclays stepped in and Neil was put in charge.
The quality of the newspaper is regarded as good, especially its influential editorial. However its audited circulation considerably lags its reputation. A headline figure of 217,000 copies per week sold appears good, but only 20,000 of those are sold at full price.
Many copies are given away free. The Business has recently embarked on an American strategy of posting the newspaper through the letterboxes of AB clients, hoping to recoup in advertising revenue what it loses in newsstand sales. But The Business continues to lose money: Neil said in February 2005 that "I'm aiming to lose less than £2.5m" but in Dec05 said annual losses were £3.5m and that it may close if its financial fortunes did not reverse. "If we can get it to breakeven, or be seen to be close to breakeven, then what is the point in continuing?" [1]
