The Big Idea with Donny Deutsch
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The Big Idea with Donny Deutsch is a talk show on CNBC hosted by Donny Deutsch. The program covers a wide range of issues and topics, ranging from celebrity interviews, discussions of somewhat controversial issues (i.e. child pornography). However, it deviates from other CNBC programming in the sense that it does not cover any finance or financial-related issues/topics, the primary niche CNBC covers. On the show's 1-year anniversary, CNBC renewed the program for an additional 3 years (until 2009). [1]
The Big Idea Mission Statement
Power meets power, every night on “the Big Idea.” Donny Deutsch, the maverick CEO who built a multi-billion dollar advertising and media business goes one-on-one with today’s power players from business, politics, media and sports. Donny breaks down the brands, management strategies and tools for success which have empowered the world’s most influential leaders.
