TenderCrisp

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TenderCrisp® Chicken Sandwich
Serving size	1 sandwich (286g)
Energy	400 cal
Energy from fat	70 cal
Total fat	7 g (11%)
Saturated fat	1.5 g (8.3%)
Cholesterol	70 mg (40%)
Sodium	1090 mg (45%)
Dietary fiber	4 g (16%)
Sugars	7 g
Protein	36 g
Source	www.BK.com (PDF)
Notes	May vary outside US market. US % Daily Value based on 2000 calorie diet.

The TenderCrisp is a chicken sandwich sold by the international fast-food restaurant chain Burger King. It is one of their larger, adult oriented products made with higher quality ingredients than their "standard" menu items.

1 Product Description
2 TenderCrisp variations
3 History of the TenderCrisp sandwich
- 3.1 Advertising
4 Competitive products
5 See also
6 External links

[edit] Product Description

The TenderCrisp sanwich consists of a breaded, deep-fried chicken fillet, mayonnaise, lettuce and tomato on a corn-dusted bun.

[edit] TenderCrisp variations

The standard variants of the TenderCrisp sandwich are:

The TenderCrisp sandwich
The Spicy TenderCrisp sandwich (a creamy hot sauce replaces the mayonnaise)

Limited-time varieties:

The Extreme Spicy TenderCrisp sandwich (hot sauce, Pepperjack cheese and jalapeño peppers)
The Cheesy Bacon TenderCrisp sandwich (Cheese sauce, American cheese, Pepperjack cheese and bacon)
The TenderCrisp Bacon Cheddar Ranch (Ranch dressing, Cheddar cheese and bacon)
The BBQ Bacon TenderCrisp (barbecue sauce, Cheddar cheese and bacon)

[edit] History of the TenderCrisp sandwich

The TenderCrisp chicken was introduced in 2004.

[edit] Advertising

The TenderCrisp Bacon Cheddar Ranch sandwich was promoted in the United States by a 2005 [1] television advertising campaign directed by David LaChapelle and featuring recording artist Darius Rucker (of Hootie and the Blowfish) singing a country-style jingle to the tune of "Big Rock Candy Mountain." The ad also starred television presenter Brooke Burke, model Vida Guerra, and members of the Dallas Cowboys Cheerleaders. Additionally, the spot featured cameos by The Burger King and The Subservient Chicken, two characters from past Burger King television commercials.

Some critics have pointed out that the advertisement seemed to have little to do with sandwiches, employing a variety of scantily clad women and sexual innuendo, with lines such as "There’s a train of ladies comin’ with a nice caboose" coinciding with scenes that enforce the double entendres. Early indications, however, suggested that the commercial was generally well-received, owing to its uniqueness. The jingle proved to be quite popular on some internet communities, thereby helping the sandwich to develop somewhat of a cult-like following.