Telewest

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ntl: Inc, trading as Telewest

Type	Subsidiary Of NTL
Founded	1984
Headquarters	London
Key people	Peter Wilcock: Managing Director Ntl/Telewest Consumer Sales And Service
Industry	Communications
Products	Cable Television Broadband Telephone Mobile phone
Slogan	Cable, if you can you should
Website	www.telewest.co.uk

Telewest (formerly Telewest Broadband and Telewest Communications) is a trading name of NTL Incorporated. NTL trading as Telewest passes approximately 4.2 million homes. In the first quarter of 2007, the company will rebrand as Virgin Media.^[1].

1 Company history
2 Residential Services
3 Marketing
4 References
5 External links

[edit] Company history

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Telewest was founded in Croydon in 1984 under the name of Croydon Cable.

In recent years Telewest has progressed through a lot of financial problems due to the huge debts it incurred as a result of constructing its cable network, and acquiring other cable companies and assets. In 2004 Telewest re-structured itself by swapping its unsecured debt for 98.5% of its shares. Shares were then consolidated and delisted from the London FTSE. Major Telewest shareholders included Huff and Liberty Media (run by cable tycoon John Malone). Since then, the company has emerged from financial restructuring and completed a merger with larger rival NTL.

[edit] Residential Services

On its cable network, Telewest provides several residential services including:

[edit] Television

The majority of Telewest's television is now digital. However, there are still areas that receive an analogue service (Slough, Windsor and some other areas in West London). Telewest is in the process of converting the remaining analogue areas to digital and it is expected that the analogue service will cease in 2007.

The digital television service offers a number of different products including true video on demand, a PVR, and HDTV.

Teleport: Teleport is the brand name for Telewest's video on demand (VOD) service. The Teleport service launched in 2005. In contrast to Sky Digital which, due to technical limitations, is only able to provide near-VOD services, Teleport is a true VoD system. Users can search through a large library of programmes and watch them when they want to as part of their subscription. This library includes a free 7-day watch again feature for TV programmes produced by the BBC, Channel 4 and Flextech. Teleport also offers movies that can be purchased and watched as many times as desired within a twenty four hour period. Teleport also offers HD content that will work in conjunction with the TVDrive PVR.

HDTV Telewest was the first UK broadcaster to offer HDTV. Contrary to popular belief, Telewest's HDTV service launched several months earlier than that of their chief competitor, Sky Digital. Telewests HD service is priced significantly lower than Sky's. Sky charge a £300 setup fee and an additional £10 / month. Telewest charge a £75 setup fee and £10 month. Telewest's fee's however include the TV Drive service, whereas the Sky HD service does not include their Sky+ charges. In January 2006 they started to broadcast HD documentaries such as "The Blue Planet", "Planet Earth", and "Pride" through their Teleport service, and now broadcast some movies in HD. Telewest had an agreement with both ITV and the BBC and claimed to be the only provider in the UK to offer all the World Cup matches in HD. In reality however half of the final group stage matches were not available in HD. Since the world cup there have been no new HD channels added to the lineup. This means that Telewest customers are missing out on Sky One HD, Sky Sports HD, Sky Movies HD, Discovery HD and National Geographic HD. Telewest's HD service is provided exclusively through their TV Drive box.

TV Drive: Is the name of Telewest's Digital Video Recorder (PVR) service. TV Drive product incorporates a 160 gigabyte hard drive as standard, meaning it is able to store around 80 hours of recorded programmes. This is in contrast to BSkyB's Sky+ service which currently offers only 80 gigabytes (40 hours) as standard, with a 160 gigabyte drive available at a significant premium. Similarly, Telewest's product incorporates three tuners while Sky's incorporates only two, meaning that Telewest's service can record two channels at the same time while watching a third.

[edit] Internet

Telewest's broadband service, Blueyonder (formerly branded Cable Internet), runs on the cable internet architecture and offers speeds of 2 Mbit/s, 4 Mbit/s and 10 Mbit/s downstream. The prices range from around £14.99 per month to £35 per month. The broadband service is currently 'uncapped', meaning that usage is unlimited and no extra charges are payable related to the amount of data downloaded. On November 21 2006 The Register reported that Traffic Management was being trialed in the North West of England. ^[2]

Blueyonder also provides dial-up internet services on a pay as you go, or fixed monthly fee of £14.99 for unlimited usage.

[edit] Telephone

Talk Unlimited (£25.50 Inclusive of Line Rental)
Talk Evenings and Weekends (£16.50 Inclusive of Line Rental)
Talk Weekends (£11.00 Line Rental charge, for all customers)

Providing UK landline calls for up to an hour for a fixed fee monthly inclusive of line rental. Telewest were the first UK landline company to offer 'unlimited' calls to landlines for a fixed monthly fee.

Talk Mobile (£1.50 Additional)

UK mobile calls with 25% reduction from standard rates.

Talk International (£3 Additional)

Similar principle to Talk Mobile, with different reductions to different countries.

Talk Anywhere

200 Minutes (£20.00 Inclusive of Line Rental) 400 Minutes (£27.00 Inclusive of Line Rental) 800 Minutes (£40.00 Inclusive of Line Rental)

Telewest are the first landline company to offer a package of this kind as it includes bundled minutes every month that can be carried over to the next. Including UK Mobiles, Landlines, Businesses with 0845 and 0870 International Mobiles & Landlines. Available nationally, varying in price depending on number of minutes.

[edit] Marketing

Over the years, Telewest has had a different number of strategies, with a solid corporate identity coming out in late 2005, to co-incide with the 3 for £30 offer. The company now has a mascot "Ellie West" to promote its services.