Tamar.com

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Tamar

Type	LTD
Founded	1995
Headquarters	Chiswick, London, United Kingdom
Key people	Tanya Goodin, Founder
Industry	Digital Agency
Website	www.tamar.com

1 Company Information
2 Notable Events
3 Origin of the Name
4 Tanya Goodin
5 External links
6 References

[edit] Company Information

Tamar (Tamar.com Ltd), is a search engine marketing agency based in London, UK. Established in 1995, Tamar began trading at the same time as some of the first digital agencies in the UK and survived the dot.com boom and bust of 2000/2001 to become a leading agency (listed in the New Media Age "Top 100 Agencies" in 2002. [1]) - notably for financial services (specifically insurance) online.

Tamar's focus is on 'search conversion', driving online traffic to its customers' websites via search engine marketing and converting more visitors to buyers via conversion-focused design.

Approximately 30 staff based in London and Cape Town provide online services to blue-chip UK-headquartered companies including; Royal Bank of Scotland, Lloyds TSB, Saga Insurance, B&Q, Post Office Ltd and Direct Line.

[edit] Notable Events

1995 Tamar.com established by CEO Tanya Goodin; First website launched in December of this year for Emap

1996 Professional services website built for MacFarlanes

1997 Tamar starts work for J Sainsbury PLC including three websites; Company moves to current premises in Chiswick.

1998 Full e-commerce enabled Website launched for Endsleigh Insurance, beginning a relationship with the Insurance company which exists to this day.

2001 Tamar release SmartMail product, the most popular of their Smart branded tools

2002 Tamar is listed in the New Media Age Top 100 agencies

2003 Tamar launches websites / applications for Dreams PLC, American Express and Manchester United Football Club

2004 Tamar wins exclusive contract with Direct Line, [2] and also begins working with Privilege, Green Flag, National Car Rental, Welcome Car Finance (Cattles PLC),[3] Churchill and the RAC; The company is also appointed a preferred interactive agency for the BBC

2005 Tamar adds a number of big name clients to the roster, including Premierline Direct,[4] Dial4aLoan, Bennetts, Express Insurance, NSPCC and Budget Insurance.

2006 Tamar launches it's first overseas office in Cape Town, South Africa. More clients are added including Saga, Furness Building Sociey and Lloyds TSB; Tamar wins BBC Big Challenge Health Works Awards in the Healthiest Small Employer London category; Tamar wins Investors in People status

[edit] Origin of the Name

Tamar was named after the last HMS Tamar - the British naval base in Hong-Kong where CEO Tanya Goodin was brought up.

[edit] Tanya Goodin

Tanya Goodin is a British businesswoman and founder of Tamar.com. She was educated at Christ's Hospital School [5] and Brasenose College, Oxford from which she holds a degree in English Literature. She is married with a young daughter and son and lives in London and north Norfolk.

Whilst at Oxford Tanya was Chairman of Council of Management of Cherwell, the Oxford University newspaper, and also founded a successful national UK student publishing venture jointly with renowned British journalist Christina Lamb. Leaving Oxford she started her career in advertising at agency J Walter Thompson (now part of the WPP Group) leaving there to become the youngest-ever Publishing Director of Campaign magazine at Haymarket Group, started by Michael Heseltine.

A career in related roles in media led Tanya to found Tamar.com in the UK in 1995, 2 years after CERN announced the 'launch' of the free World Wide Web, the same year as Amazon.com but 3 years before Google.

Tanya is a member of London's women's networking club - the Kit-Cat Club and was a cousin, through the Leach family, of the actor Cary Grant (real name Archibald Leach).