TAG Body Spray

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TAG Body Spray is a bodyspray that was first released in 2005. It is manufactured by TAG Fragrance Company, a subsidiary of Global Gillette. TAG Body Spray is targeted at teen boys and competes against Axe bodyspray.

1 Marketing
2 TAG in pop culture
3 Fragrances
- 3.1 References
- 3.2 External links

[edit] Marketing

Trish Stratus promoting Tag Body Spray.

TAG is a re-incarnation of Right Guard Body Spray, released in 2002. Right Guard Body Spray was discontinued after several months due to very low sales. Gillette then spent the next few years trying to find how to successfully market a body spray for teen boys. As a result of their research, TAG was released in the beginning of 2005. Features inspired by their research included their advertising campaign (which "warns" the viewer that women will be attracted to him in a way that will cause them to attack him), the charcoal-grey aluminum cans with silhouettes of women, and fragrances named after dating milestones.

Additionally, Gillette decided not to include any sign that Gillette manufactured the product on the product itself or in the advertising. It was decided that Gillette's reputation from its other products would detract from the sale of TAG.

It is said to be a direct competitor to Axe. TAG's advertising and "warnings" also resemble that of Axe.

In March 2006, Gillette released TAG in a smaller, portable size, TAG Body Shots. TAG's advertisement campaign is headed by former World Wrestling Entertainment (WWE) Diva Trish Stratus.

[edit] TAG in pop culture

"This spray is definitely not for me."

In the episode "Brian Goes Back to College" of the animated television program Family Guy, Peter once used "TAG Body Spray for Sick Cats," which attracted sickly cats, one of which vomited when he picked it up. This in reference to TAG's advertising, which frequently implies that women have a seemingly magnetic attraction towards TAG users.