T.J. Maxx
From Wikipedia, the free encyclopedia
| T.J. Maxx | |
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| Type of Company | Department store |
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| Founded | 1976 |
| Headquarters | Framingham, Massachusetts |
| Industry | Retail |
| Products | Clothing, footwear, bedding, furniture, jewelry, beauty products, and housewares. |
| Slogan | "You Should Go" |
| Website | www.tjmaxx.com |
T.J. Maxx is a chain of American department stores owned by TJX Companies. It is the largest off-price apparel retailer in the United States offering brand name clothing, footwear, bedding, furniture, jewelry, beauty products, and housewares. All merchandise is at least 20 - 60% below regular department and specialty store prices. The company operated 771 stores at the end of 2004, and has further growth opportunities in the U.S. The average store size of a T.J. Maxx store is 30,000 square feet.
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[edit] History
In 1976, T.J. Maxx was founded in Framingham, Massachusetts, by Taras Sokil as a nameplate of the Zayre discount department store chain. When Zayre sold their own nameplate to Ames, a rival discount department store, "TJX Companies, Incorporated" was formed.
T.J. Maxx also operates in the United Kingdom and Republic of Ireland under the name "TK Maxx". The first store opened in 1994 in Bristol.
Every year, T.J. Maxx supports the Save the Children campaign. In 2005, they raised over 1.25 million. Launched in 2000, “Happy Hearts” has raised over $4.3 million to support U.S. children and families in need.
[edit] Jingles
Commercials in the 1980s featured a jingle with the words "T T T T T T T T TJ Maxx, never ever the same place twice. Yesterday, next week, next Saturday night. Its never ever the same place twice". The commercials featured pictures of the store changing around its racks of clothing and other items.
Commercials in the 2000s featured the "Dada dada dada TJ Maxx you should go!" jingle.
