Túró Rudi

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Túró Rudi is the name of a chocolate bar popular in Hungary. The bar is composed of a thin outer coating of a slightly plain or dark chocolate and an inner filling based on the Hungarian speciality of Túró, a savoury paste made with curd. The "Rudi" in the product name comes from the Hungarian "rúd", which translates to bar.

The basic (plain, "natúr") bar is by far the most popular amongst the Hungarian and comes in 2 sizes: the classic 30 gram bar and the larger ("óriás", English translation: giant) 51 gram bar. There are also less popular differently flavoured varieties of the bar. While these are not central to the Túró-Rudi concept, they can provide a good entry-level experience to the product for foreigners to whom the taste of the plain bar can at first prove quite strange. For a traveler without previous experience, mixing chocolate with curd may sound somewhat areal for sweets, but most of the time they have a very positive first, and will not hesitate to ask for Túró Rudi as a culinary present.

The "pöttyös" (spotty or spotted) theme is also part of the marketing scheme of the bar, and the distinctive red polka-dots will be readily associated with the bar by any regular consumers.

The bar is said to be best kept refrigerated at 4 degrees Celsius. The regular 31 gram bar and the Óriás bar usually retail for about 60 Hungarian forints (about 24 euro cents) and 100 Hungarian forints (about 40 euro cents) respectively.