Sweetbay Supermarket

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Kash n' Karry/Sweetbay Supermarket

Type of Company	Subsidiary of Delhaize Group
Founded	1947
Headquarters	Plant City, Florida
Key people	Shelley Broader, President and CEO
Industry	Retail
Products	Grocery
Website	http://www.sweetbaysupermarket.com/

Kash n' Karry/Sweetbay Supermarket is a chain of American supermarkets located entirely Florida. As of November 2006, there are equally 54 Sweetbay and 54 Kash n' Karry stores in operation. The company is headquartered in Tampa, Florida and is a part of the Belgium-based Delhaize Group. Currently the chain is in the process of converting all stores to the Sweetbay banner.

1 Kash n' Karry History
2 Sweetbay History
3 References
4 External links

[edit] Kash n' Karry History

The Kash n' Karry logo.

Kash n' Karry opened their first store in 1947 under the name Big Barn in Plant City, Florida. In 1962, the Kash n' Karry name was adopted. In December of 1996, Kash n' Karry became a wholly owned subsidiary of Food Lion. In July 2000, after Food Lion's acquisition of Hannaford, the holding company Delhaize America, Inc. was created. As a result, Kash n' Karry became a wholly-owned subsidiary of Delhaize America.

Kash n' Karry's competitors include Publix, Winn Dixie, Wal-Mart and Albertson's.

In 2002 Kash n' Karry pulled out of the competitive Orlando market with the only one store remaining in Clermont, Florida. Two of three stores were closed in Gainesville, Florida.

[edit] Sweetbay History

In January 2004, after years of slumping sales growth, Kash n' Karry announced the creation and roll out of a new supermarket concept called Sweetbay Supermarket in its core markets on the West Coast of Florida. By the end of 2007 all Kash n' Karry stores will be rebranded as Sweetbay Supermarket. The first of the new Sweetbay Supermarkets opened in Seminole (Pinellas County) on November 6 and in Ft. Myers markets in December 2004.

Sweetbay is modeled after Hannaford, a New England supermarket chain also owned by Delhaize, incorporating store design, logo/branding elements, price points, and a no-loyalty-card "everyday price" program from its northeastern sister company. Additionally, Sweetbay stocks Hannaford-branded products as its generic store brand ^[1].