SuperC

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SuperC is a Canadian supermarket chain of 63 stores in Quebec and northeastern Ontario. Each of the stores average 43,657 square feet (2,426 m²) in size. Super C offers a variety of 8,000 products to meet customers’ needs. Some 1,200 products are part of the highly popular Super C private label brand (simiarly to Kirkland Signature by Costco and President's Choice and the No name label by Loblaws). SuperC is Quebec's most popular chain of discount supermarkets. It is similar to the No Frills stores operated by Loblaws with the exception of having butchers on staff and fresh baked goods made in store. In mid 2006 the 9 remaining Ontario stores will be converted to Food Basics or Loeb stores.

In the early 1990's it was also named Super Carnaval.

[edit] Advertising slogans

• 1998 – 2004: Alimentation aux Meilleurs Prix! (used in stores in Quebec)
• 2004 - Present: Where food prices are lower every day (used in Ontario stores and in English media in Ontario and Quebec)

[edit] Private labels

• Merit Selection
• Econochoice
• Irresistibles
• Loeb Bakery Shoppe
• The Event Pleaser
• Red Grill Meats

[edit] See also

• Loeb (supermarket)
• Metro (supermarket, Canada)
• List of supermarkets in Canada