Sunlight (cleaning product)

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For other meanings see Sunlight (disambiguation)

Sunlight was a brand of laundry soap produced by the British company Lever Brothers (later Norwegian Lilleborg). It was one of the earliest internationally-marketed branded products, and one of the first examples of a cleaning product being produced as a consumer commodity; prior to Sunlight clothing was generally washed using homemade soap.

When the product made it's United States debut a massive free sample campaign resulted in numerous cases of senior citizens mistaking the label and lemon logo for a lemonade drink mix, and becoming ill after consuming dish soap.

Sunlight was eventually supplanted by the more modern products made from sythentically-produced detergents rather than naturally-derived soaps.

In several markets (e.g. Belgium and the Netherlands) Sunlight soap survived up till today as a personal wash product rather than a laundry detergent. In Canada, it remains a leading brand of laundry detergent.

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