Stride gum

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Stride gum is one of the many brands of chewing gum created by Cadbury Adams, a subsidiary of Cadbury-Schweppes. Currently, only three flavors, Spearmint, Sweet Peppermint, and Winterblue, are being sold. The gum comes as a stick gum.

1 Stride's Introduction
2 Recent activities
3 Where It Is Sold
4 External links

[edit] Stride's Introduction

Stride was introduced in a commercial. The ad featured co-workers in a small office located inside the Stride gum factory, one person named Brad believing if the flavor lasts too long, the company would sell less gum. After the other co-workers laughed about it, the factory grinds to a halt, later the co-workers agreeing that Brad was right. From seeing the ad, the company wants the gum to be known for the flavor lasting too long. The slogan is "Good for you, bad for us".

[edit] Recent activities

Throughout the last week of June, Stride's website offered free samples of gum and there were an estimated 120,000 people who requested for the sample. Unfortunately, Stride's samples limit ran out and had to offer the remaining people with the sent requests a "Buy One, Get One" coupon.

Currently, Stride gum's website are holding "What Would You Do for a Ridiculously Long Time?" contest in the summer. The contestants comes up with an idea on what would they do for a long time while chewing Stride gum, seeming that the flavor lasts too long. The grand prize is $5000.

Stride has launched a promotion called "Where the Hell is Matt?" which Stride sponsored Matt Harding to travel the world and video himself dancing in various locations.

Stride, along with GameSpot, is hosting the Ridiculously Long Lasting Tournament for Counter-Strike: Source. [1]

Since Stride is a new gum they are beginning to sell it in Puerto Rico, they will soon start advertising this gum in Puerto Rico. The advertisements will be lead by a local teen named Jorge Pérez. These advertisements presenting Jorge Pérez will begin to appear in January of 2007.