Talk:STOPzilla

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Wikipedia Editors:

We respectfully ask that you reconsider your decision to flag our article on STOPzilla because it reads like an ad. Our reasoning is as follows:

• STOPzilla was, if not the first, among the first software applications to realize that blocking pop-up ads did not address the root cause of the problem. Successful Adware was found to be guided by Spyware, monitoring software that delivered advertising to users based upon their browsing patterns or current Internet navigation.

• STOPzilla was the first commercial anti-Spyware application that worked without periodic scanning. Once the application was installed, it performed a scan and thereafter established watchpoints in the system registry to prevent malicious software from accessing the user’s system. By definition, scanning to remove malicious software assumes the presence of such software. STOPzilla was designed to prevent access.

• This proprietary technology, known as True-Real Time Protection was awarded the CNET Editors’ Choice award and the LAPTOP Editors’ choice award. It has been consistently lauded by numerous reviewers.

We have read carefully these other security software products and companies that have articles posted on Wikipedia. • Webroot SpySweeper • Norton AntiVirus • Ad-Aware • Spyware Doctor • Kaspersky Lab • PC Tools • Symantec

We feel that by any litmus test, our article is no less self-promoting; our products no less notable than these. Sincerely,


Jess Kalish Director, Technical and Corporate Communications Jwright1 16:04, 30 November 2006 (UTC)

  • Comment The above is all very nice. However, it doesn't address the fact that the tone of the article is very advertorial. (Yes, we know other articles suffer from the same problem. Not relevant to this one.) Funny, people who work for a company never see their own work as looking like an ad when it's blatantly obvious to any third party. Serious recommendation: Call a friend who has nothing to do with your company, and knows practically nothing about it. Ask him or her to read this article and tell you if it looks like an ad. Fan-1967 16:08, 30 November 2006 (UTC)
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