Stolichnaya

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Stolichnaya

Type Premium vodka
Proof 75-100
Manufacturer FKP Soiuzplodimport
Country of Origin Russia
Introduced 1953
Related products Kubanskaya,
Pyatizvyozdnaya,
Rodnik
An early Stolichnaya promotional image.
Enlarge
An early Stolichnaya promotional image.

Stolichnaya (Russian столичная: "capital (vodka)") is a Russian vodka produced from winter wheat in Russia's oldest distillery, using what the company says are pure glacial waters. It is filtered through quartz sand, then activated charcoal, and finally through woven cloth. It is affectionately called Stoli (столи).

Stolichnaya was first created in 1953 at the Cristall Distillery in Moscow. Since 2001, Stolichnaya trademark has been an object of a dispute between the SPI Group and the government of Russia.

The brand's logo features the words "Stolichnaya vodka" in gold cursive script, over a drawing of a former Moscow landmark, the Hotel Moskva, where Stalin once stayed and the site of one of the first Metro stations in the capital.

After the breakup of the Soviet Union Stolichnaya vodka continued to be produced for export in several of the ex-Soviet republics, including Kazakhstan and Ukraine. The bottles retained their Soviet-era labels, including the English-language advertising slogan "Only vodka from Russia is genuine Russian Vodka!". [1]

Contents

[edit] Varieties

  • Stolichnaya 75 proof (red label)
  • Stolichnaya 80 proof (cristall or gold)
  • Stolichnaya 100 proof (blue label)
  • Stolichnaya Elit ("ultra-luxury" i.e. ultra-filtered)
  • Stoli Cranberi (Cranberry)
  • Stoli Ohranj (Orange)
  • Stoli Peachik (formerly named Stoli Persik, still Peach flavored)
  • Stoli Razberi (Raspberry)
  • Stoli Strasberi (Strawberry)
  • Stoli Vanil (Vanilla)
  • Stoli Citros (Citrus)
  • Stoli Blueberi (Blueberry)
  • Stoli Buludis

[edit] Varieties no longer distributed in United States

  • Stoli Limonnaya (Lemon)
  • Stoli Kafya (Coffee)
  • Stoli Okhotnichya ("Hunters Vodka" honey flavored and spiced vodka)
  • Stoli Pertsovka (Pepper)
  • Stoli Zinamon (Cinnamon)

[edit] Marketing

Stolichnaya is now utilizing a short message service based marketing utility to market their new products. [1]

[edit] References

  1. ^ Stoli SMS (en) 1. eventmatrix.com. Retrieved on 2006-09-04.

[edit] External links

  • STOLI.COM - The official site for Stolichnaya Vodka