Stichting Max Havelaar
From Wikipedia, the free encyclopedia
| Stichting Max Havelaar | |
 |
|
| Type | Non-profit organization |
|---|---|
| Founded | 1988 |
| Headquarters | Utrecht, Netherlands |
| Key people | Coen de Ruiter, Director |
| Website | www.maxhavelaar.nl/ |
Stichting Max Havelaar (or the Max Havelaar Foundation in English) is the Dutch member of FLO International, which unites 20 national Fairtrade initiatives across Europe, Japan, North America, Australia and New Zealand. It is named after Max Havelaar, which is both the title and the main character of a Dutch 19th-century novel (written by Multatuli) critical of Dutch colonialism in the Dutch East Indies.
The Max Havelaar label, the world's first Fairtrade Certification Mark, was officially launched by Stichting Max Havelaar on 15 November 1988, under the initiative of Nico Roozen, Frans van der Hoff and Dutch ecumenical development agency Solidaridad. The label, used to distinguish Fairtrade products from conventional ones, guarantees that disadvantaged producers in the developing world are getting a better deal.
Today, Fairtrade products are available in several Dutch supermarket chains such as Jumbo, which sells an average of 18 Fairtrade products per store and Super de Boer, which sells an average of 17 products per store. Fairtrade products are also available at Albert Heijn supermarkets across the Netherlands.[1]
In 2005, Fairtrade labelled sales in the Netherlands amounted to € 36.5 million, a 4 % year-to-year increase.[2]
[edit] See also
| Fair trade topics | Fair trade | History of fair trade | Fairtrade certification | Fair trade and politics | Fair trade impact studies | Criticism of Fair trade | Alternative trading organization | Trade justice | Worldshop |
|---|---|
| Federations | Fairtrade Labelling Organizations International | International Fair Trade Association | Network of European Worldshops | European Fair Trade Association | FINE | Fair Trade Federation |
| Campaigns | Fairtrade Town | Fairtrade fortnight | Make Trade Fair | World Fair Trade Day |
| Certification | FLO International (standard-setting & producer support) | FLO-CERT (inspection & certification) | International Fairtrade Certification Mark | Fair Trade Certified Mark |
| Fairtrade labelling initiatives | Asociación del Sello de Productos de Comercio Justo | Comercio Justo México | Fair Trade Association of Australia and New Zealand | Fairtrade Österreich | Fairtrade Ireland | The Fairtrade Foundation | Max Havelaar Belgique | Association Max Havelaar France | Max Havelaar Danmark | Stichting Max Havelaar | Fairtrade Max Havelaar Norge | Max Havelaar-Stiftung (Schweiz) | Reilun kaupan edistämisyhdistys | Rättvisemärkt | TransFair Canada | TransFair Deutschland | TransFair Italia | TransFair Japan | TransFair-Minka Luxembourg | TransFair USA |
|---|
