Sterling Trucks
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Sterling Trucks is a manufacturer of heavy duty trucks. Sterling is a subsidiary of Freightliner LLC. As such, it is a member of the DaimlerChrysler auto-group. It was originally the heavy truck division of Ford Motor Company, purchased and rebranded in 1997. Headquartered in Detroit, MI, its conventional trucks are build in St. Thomas, Ontario. Sterling-brand trucks are sold in the United States, Canada, Mexico, Australia, and New Zealand.
The Sterling name was originally used by an independent truck manufacturer, bought by the White Motor Co. ca. 1953. It was retired two years later. Although technically the property of the White Motor Co., and conveyed to its successor, Volvo-White Motor Co., which evolved into Volvo Trucks North America, the trademark had lain dormant so long that there were no grounds for objection when Daimler-Benz subsidiary Freightliner resurrected it to supplant to Ford blue oval on their HN80 family of trucks after the purchase.
The company specializes in vocational trucks — those that are designed to perform jobs other than straight freight hauling. Examples include garbage trucks, dump trucks, concrete mixers, tanker trucks, and snowplows.
Members and holdings of DaimlerChrysler : |
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Chrysler Group: Chrysler | Dodge | Jeep |
Defunct Marques: Barreiros (1959-1978) | Commer (1905-1979) | DeSoto (1928-1961) | Eagle (1988-1998) | Fargo (1920-1972) | Hillman (1907-1976) | Humber (1898-1975) | Imperial (1955-1975, 1981-1983) | Karrier (1908-1977) | Plymouth (1928-2001) | Simca (1934-1977) | Sunbeam (1901-1976) | Singer (1905-1970) | Valiant (1960-1966) |
Mercedes Car Group: Global Electric Motorcars (GEM) | Maybach | Mercedes-Benz | Mercedes-AMG | Smart |
Commercial Vehicle Brands: Freightliner | Mercedes-Benz | Mitsubishi Fuso Truck and Bus | OriOn | Setra | Sterling Trucks | Thomas Built Buses | Western Star |
Participations in: EADS (30.17%) | Mitsubishi Fuso Truck and Bus (85%) | Freightliner | McLaren Group (40%) |