Stephen Campbell

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Steve Campbell is a well-known freelance director with years of experience of communicating to children. He has directed commercials for clients such as Dairylea, Huggies, Childline and the British Dyslexia Association, as well as trailers for CBeebies He has recently completed several commercials for McDonalds helping children to curve obesity by trying to persuade them to eat 5 fruits a day. The programmes, based around simple songs, were repeated a number of times over a period of days to encourage children to learn the songs and respond to the messages conveyed. The Director Steve Campbell commented:

“We know that having fun is a number one motivator in getting kids to learn and therefore singing and dancing is a strong, and proven, method of educating children, particularly about topics which don’t carry as much immediate interest for them. Learning comes through interaction not lectures, creating the ‘YumChums’ and using them in conjunction with a character as popular as Ronald McDonald will help parents as they try to communicate these messages themselves in a relevant and fun way.”

[edit] Biography

Steve started his career as a photographer working for the cult magazine Fab 208, the magazine of the first pirate radio station. His job was to photograph rising stars of the pop world and as a result has his own private collection of early 70's pictures of John Lennon and Yoko Ono, Bowie, Status Quo and Long John Baldry. Which he still owns today and presents them with pride at his home in Wiltshire

His career developed to encompass both editorial and advertising with notable work for Campari, Bols and Gold Leaf cigarettes and feature work for Harpers & Queen, Honey and Rave. He was involved in shoots with Baby Spice of Spice Girls fame aged 4 a very young Naomi Campbell (no relation!) aged 14 and went on location to New York, the Caribbean, the Canary Islands and the whole of Europe.

Steve moved into commercials as a new director at Rose Hackney where he quickly picked up "big brand" assignments from the major agencies, producing award-winning work for Kellogg's Cornflakes - "Shoe Laces", Dyslexia (British Television Silver) & Heinz Baby Foods (Irish International Gold).

He gained a reputation for getting great performances out of children, telling a story well and creating emotional empathy through film.

Word spread and he began to pick up work in Holland, Germany, Italy, Spain, The US, The Middle East, Dubai and Turkey where he proved he could deliver the same quality of performance even out of children whose language he didn't speak!

He won Italian Television Gold for his "Chicco" campgaign, silver for Kraft "Sotiletto" and was voted best director.

Since leaving Rose Hackney Steve has been involved in long running campaigns for Kraft Dairylea, Kimberley Clark Huggies, Kellogg's Rice Krispies and Cornflakes etc, P&G Clearsil and Sunny Delight, Kinder, Bacci, Milka Chocolate and Knorr Soups.

He shot the Bresso cheese campaign in Barcelona for Germany and a pan European campaign for Heinz tomato Ketchup. He is currently shooting the Melitta campaign in Germany and has helped Melitta to change the characters and story of the campaign to a great success.

Nobody who has worked with Steve, has other than praise for his energy, enthusiasm, patience and wild sense of humour. He is brilliant with clients, great at handling international situations & brands and loves his work.

Steve lives in Wiltshire and has a house in France.

[edit] Commercials

Steve has made many commercials some of which can be found here: http://www.getareel.com/talent.asp?talent=stephencampbell&PID=126

[edit] Sources

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