Static cling

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Static cling is caused by static electricity, usually due to rubbing as in a clothes dryer (the Triboelectric effect). It can be removed by deionizing materials with water (for example, lightly misting a shirt with water if it has static cling), and prevented with fabric softener dryer sheets. Antistatic agents are used to make the surfaces slightly conductive, which reduces or prevents the static charge buildup.

A common trick involving static cling is to rub a balloon against one's shirt to give it a static charge and then throw it towards the ceiling, where it can stick for hours.

[edit] Static Cling in Advertising

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Advertisers in urban areas, eager to use guerilla marketing techniques, have turned to static cling as a distribution medium. In an advertising campaign for MSN 8, Microsoft's online service, thousands of butterfiles resembling the MSN logo were affixed to surfaces in New York City and held there with static cling.

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