STAR Plus

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Star Plus
Launched	1992
Owned by	STAR TV
Sister channel(s)	STAR One STAR Utsav STAR World STAR Gold STAR Movies
Website	http://starplus.indya.com
Availability
Satellite
Tata Sky	Channel 103

STAR Plus is India's most watched Hindi language based general entertainment television channel. The channel is part of the STAR TV networks' bouquet of channels.

STAR Plus's programming primarily consists of family dramas which mainly boast female protagonists and mother-in-law and daughter-in-law relationships in joint families as their theme. The channel is also known for bringing in a revolution in the Indian television world with new shows in the year 2000. The channel has been India’s No. 1 cable channel for the last six years reaching more than 50 million viewers every week and boasts 45 out of the top 50 shows on Indian cable and satellite television.

STAR Plus is available in the following markets: India, the UK, Bangladesh, Hong Kong, the Middle East, Singapore, Pakistan, the Philippines, Indonesia, Vietnam, Sri Lanka, Nepal, Continental Europe, the US, Australia, Papua New Guinea and New Zealand

1 Operating Channels
2 Early days
3 Star Plus Shows
4 External links

[edit] Operating Channels

Star Plus India
Star Plus Middle East
Star Plus USA
Star Plus United Kingdom

[edit] Early days

When it was first launched in 1991, STAR Plus was an English language television channel showing international content from the U.S., the UK and Australia, with Zee TV being the Hindi language channel. However, after STAR (subsequently acquired by News Corporation) ended its relationship with Zee TV, STAR Plus was transformed into a 24 hour Hindi language channel, with STAR World becoming the network's English language channel. But competitors like Sony Entertainment Television and Zee TV were in the lead, and STAR Plus struggled to survive with shows like Kora Kagaz.

In 2000, the company's Chief Operating Officer Sameer Nair and programming chief Tarun Katial introduced a number of new shows catapulting the channel to its current number one position.