Squeezit

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Squeez-it is a fruit-flavored drink made by General Mills, marketed from the early 90's until the beginning of 2001. The drink came in a plastic bottle that the drinker had to squeeze in order to extract the beverage from the container, hence the name. Each flavor had a different character designed intricately into the plastic bottle. This proved irresistible to children of all ages. It came in multiple flavors and editions, one of which contained "color pellets" that the drinker dropped into the bottle to change the color of the Squeez-it.

Early in the year 2001, however, the Squeez-it was discontinued by General Mills, taken off store shelves, never to be heard from again. Why exactly Squeez-it was discontinued remains a mystery to this day.