Soriana
From Wikipedia, the free encyclopedia
Organización Soriana is a grocery store chains company with 100% Mexican capital founded in 1968 by a Spanish entrepreneur, Francisco Martin Borque, in Torreon, Mexico. Currently operates under the brands Clubes City Club, Hipermart, Mercado Soriana and Soriana. It operates supermarkets and departmental stores for consumer and wholesale markets. It is listed under the Bolsa Mexicana de Valores since 1987 (BMV: SORIANA).
As of July 2004 it had 144 stores in 54 cities and 27 states of Mexico. It has six distribution centers. Soriana is headquartered in Monterrey, Nuevo León.
Soriana competes primarily with H-E-B and Walmex, touting the fact that they are Mexican-owned and operated. It is not uncommon to see receipts from Walmart, Bodega Aurrera and/or H-E-B pasted aroud the store with certain items highlighted, pointing out the fact that said items are cheaper at Soriana.
[edit] Promotions in Soriana
Soriana, it makes a promotion with Tarjeta del Aprecio (Appreciation Card), it gifts Free Articles with points, points in shopping and Electonic Money of 20% in General Merchandise