Sofa King

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For the single by DANGERDOOM, see Sofa King (song).

Sofa King is a double entendre used as a gag name for a furniture store specializing in sofas. The name came to prominence in a 2000 Mancow Muller radio show, where the radio personality played a hoax ad, described the store as being "Sofa King great" and having prices that were "Sofa King low". Phrases like these were obviously intended to sound like "so fucking great" and "so fucking low", resulting in a January 18, 2000 complaint being filed against Mancow with the Federal Communications Commission. The complaint was dismissed.

The phrase has since turned up at several points in popular culture. Doorway 27, a South Florida reggae band, named their debut album Sofa King Good. The phrase was also featured in an episode of Aqua Teen Hunger Force, in which a witch doctor tricks the characters into reading cards saying "I am... sofa king... we todd ed" ("I am so fucking retarded"). Danger Mouse and MF DOOM (under the name DangerDoom) would go on to include a song title "Sofa King" on their Adult Swim-heavy album, The Mouse and the Mask.

This is also a false mondegreen. A mondegreen is, by definition, a phrase that is accidentally misheard to mean something else. In this case, the "mishearing" was intented by the creators of the phrase.

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