Social Media Optimization

From Wikipedia, the free encyclopedia

Social Media Optimization (SMO) is a way to optimize websites so they would be more easily connected or interlaced with online communities and community websites. For example allowing RSS feeds, easier linking, incorporation of third party community functionalities like Flickr photo slides and galleries or YouTube videos.

==SMO's

[edit] Origins

Rohit Bhargava is generally credited with bringing the term SMO to more acceptance among online marketers with his "5 Rules of Social Media Optimization (SMO)", which has been subsequently expanded to 16 rules (as contributed by other marketing experts). The original 5 rules are as follows:

1. Increase your linkability
2. Make tagging and bookmarking easy
3. Reward inbound links
4. Help your content travel
5. Encourage the mashup

[edit] Links

• 5 Rules of Social Media Optimization (SMO)
  (Note: Rohit Bhargava's original posting on SMO. Contains links to other "rules" contributed by other online marketing experts)
• Traducción al español de las 16 reglas del SMO. Por Oscar Ugaz
• 5 Themes of SMO
  (Note: Thematic Approach to SMO)
• Introduction to Social Media Optimization (SMO)
• SMO Wiki
• Social Media Optimization Blog
• Social Media Optimization Tools
• Bitshelf's Cezanne Huq Introduces a variation on (SMO) called Consumer Initiated Media Optimization (CIMO)