Sky Three

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Sky Three
Sky Three
Launched October 31, 2005
Owned by BSkyB
Audience share 0.6%
(November '06, Source:[1])
Country United Kingdom
Sister channel(s) Sky One, Sky Two
Website Sky Three
Availability
Terrestrial
Freeview Channel 11
Satellite
Sky Digital Channel 108

Sky Three is a television station for the UK from BSkyB, designed to accompany their existing Sky One and Sky Two (formerly known as Sky Mix) subscription channels. It launched on October 31, 2005 at 5pm and was added to the Sky Electronic Programme Guide at 10am preciding the launch, broadcasting 24/7 after launch. It is available on Sky Digital or Freeview, where it replaced Sky Travel (Sky Travel still broadcasts on Sky Digital however). Subject to carriage deals it would be possible to accommodate Sky Three on NTL:telewest's reshuffled EPG as there is a gap after Sky Two.

The basic layout of the schedule would be Travel and lifestyle content throughout the day with a primetime line-up relying heavily on BSkyB exclusive licensed content previously shown on Sky One, with delays of between 12 and 18 months. This makes Sky Three the showcase Channel for Sky's subscription services. It also features Sky Movies News as seen on Sky Movies as well as a film slot on Saturadays around 9PM. Sky Sports content like Fifa Fotbol Mundial and Soccer AM's all sports show sometimes features.

Because of the uproar over Sky One's recent acquisition of popular American TV show Lost from Channel 4 (and E4), Sky have confirmed that the show will eventually air on Sky Three[citation needed]. Some have thought that Channel 4 could acquire the terrestrial rights if BSkyB sold them on but as BSkyB already has a Free channel available via Digital Terestrial Most believe like other Sky One hits such as Battlestar Galactita and The 4400. Lost is expected to transfer to Sky Three on a delay after it has aired on Sky One and Sky Two

Sky uses Sky Three to advertise Sky Digital as well as cross promotion of its other services like Sky Broadband and Sky's premium offerings. Like Sky One and Sky Two it features an onscreen logo on the top left of the screen. It also advetises during programmes with onscreen information, if any being desplayed on the top right of the screen. Sky One, two and Three usually features US programming, but as other UK channels uses the UK Commercial Break Format.

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