Skippy peanut butter

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Jars of Skippy Peanut Butter

Skippy peanut butter is a commercial brand of peanut butter made in the United States. 90 million jars of Skippy are sold annually. It was first sold on February 1, 1933.

1 History
2 Skippy advertising
3 See also
4 External links

[edit] History

"Skippy" was first used as a trademark for peanut butter by the Rosefield Packing Co., Ltd. from Alameda, CA, in 1932. Percy Crosby, creator of the "Skippy" comic strip, had the trademark invalidated in 1934 but Rosefield persisted after Crosby was committed to an insane asylum and its successor companies, most recently Unilever, have been granted rights to the trademark over the objection of Crosby's heirs.[1] There has been much litigation on this point over the decades, some of which remains in progress in 2006.

In the last decade, Skippy has extended its brand by introducing Skippy Squeez’ It peanut butter tubes and Skippy Snack Bars.

All Skippy peanut butter is now produced in Little Rock, Arkansas.

[edit] Skippy advertising

Skippy has used several cartoon and celebrity spokespeople in its advertising, including Dennis the Menace, Annette Funicello and speed skater Bonnie Blair.