Simon Anholt

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Simon Anholt is usually given as the inventor or populariser of the concept of "Nation Branding".

Anholt used the phrase in an article in the Journal of Brand Management entitled "Nation Brands of the 21st Century" (Henry Stewart Publications, Vol 5 No 6, July 1998) which is considered the first on this topic. He then guest-edited a Special Issue on Nation Branding in the same journal (Vol 9 Nos 4-5, April 2002), and launched a new quarterly journal, "Place Branding" in 2004, which he currently edits (originally published by Henry Stewart and now by Palgrave Macmillan).

Anholt launched and currently edits the "Anholt Nation Brands Index," "Anholt State Brands Index" and "Anholt City Brands Index", three surveys based on data provided by Global Market Insite, Inc, of Seattle, WA, which provide a ranking by brand value of a number of cities and countries, based on his Nation Branding Hexagon, a theoretical model which explains how places are branded and their brands managed. He is the British Government's advisor on Public Diplomacy and advises a number of other governments on their branding strategies, several of them developing countries in collaboration with the United Nations.

[edit] References

Anholt, Simon. Competitive Identity: the new brand management for nations, cities and regions. Palgrave Macmillan, London, 2006.

Anholt, Simon. Brand New Justice: the upside of global branding. Butterworth Heinemann, Oxford, 2003.

Anholt, Simon. (Guest editor) of Special Issue on Nation Branding in Journal of Brand Management, 9(4-5).

Anholt, Simon with Jeremy Hildreth, Brand America: The Mother of All Brands. London: Cyan Books, 2004.

Gumbel, Peter: "Branding Nations", Time Magazine, May 29 2005 mentioning Anholt's activity in developing countries

Rendon, Jim: "When Nations Need a Little Marketing." New York Times. November 23, 2003.

Risen, Clay: Boston Globe article March 13, 2005

Risen, Clay: "Branding Nations", New York Times, Dec 11 2005.

Weiner, Eric: Feature and interview with Anholt on National Public Radio's "Day to Day", January 11, 2006