Shoyeido
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Shoyeido (松榮堂/松栄堂 Shōeidō) is a 300-year old traditional Japanese incense company, established in 1705, producing high quality, natural incense. In their traditional grading system, the Japanese routinely used shō (松 pine tree), chiku (竹 bamboo) and bai (梅 plum tree), to represent varying degrees of quality. In this grading system, shō represents the highest grade or quality.
The name "Shoyeido" is derived from the three characters Shō, Ei, and Dō.
- Shō means "Pine tree"
- Ei is the ancient sound meaning "Prosperity"
- Dō is a store or company.
Shoyeido has 7 retail stores. There are 2 in Kyōto, 3 in Tōkyō, 1 in Sapporo, and 1 in Boulder, Colorado, USA.
Shoyeido carries several series of incense. The 2 main series are the "Daily Incense" series （京線香 Kyō-senkō） and the "Premium Incense" series （高級線香 Kōkyū-senkō）. The following tables are ordered from least expensive to most expensive.
Daily Incense （京線香 Kyō-senkō）
| English | Japanese | Romaji |
|---|---|---|
| Great Origin | 大元香 | Daigen-kō |
| Eternal Treasure | 寶永香 | Hōei-kō |
| Orchid | 蘭華 | Ranka |
| Kyoto Autumn Leaves | 京にしき | Kyō-nishiki |
| Moss Garden | のきば | Nokiba |
| Golden Pavilion | 金閣 | Kin-kaku |
| Kyoto Cherry Blossom | 京桜 | Kyō-zakura |
| Five Hills | 五山 | Go-zan |
| White Cloud | 白雲 | Haku-un |
| Circle | 円明 | En-mei |
| Fresh Breeze | 清風 | Sei-fū |
| Low smoke series | ||
| Silhouette | ほのか | Honoka |
| Gossamer | かすみ | Kasumi |
| Illusions | おぼろ | Oboro |
Premium Incense （高級線香 Kōkyū-senkō）
| English | Japanese | Romaji |
|---|---|---|
| Friend of Pine | 松の友 | Matsu-no-tomo |
| King's Aroma | 王奢香 | Ōja-kō |
| Pride of Kyoto | 京自慢 | Kyō-jiman |
| Beckoning Spring | 春陽 | Shun-yō |
| Gentle Smile | 微笑 | Mishō |
| Southern Wind | 南薫 | Nan-kun |
| Refinement | 雅芳 | Ga-hō |
| Five Clouds | 五雲 | Go-un |
| Infinity | 妙芳 | Myō-hō |
| Translucent Path | 正覚 | Shō-kaku |
