Shock value

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Shock value is the potential of an image, text or other form of communication to provoke a reaction of disgust, shock, anger, fear, or similar emotion. Examples of websites using images with high shock value are Tubgirl.com and Goatse.cx.

[edit] Shock value in advertising

Shock value is often used in the world of commercials in order to gain attention for the product or service in offer.

For example, Benetton is infamously known for using shocking material in their ads (such as a newborn baby still covered in blood and with an umbilical cord). The baby has no connection with the brand or its products, but people still remember the ad and the brand. Häagen-Dazs uses a milder version of this tactic - its ice cream products are combined with the element of sex to produce shock value.

Although this type of advertising may be found offensive to some viewers, it has proven effective in the past. The initial shock invariably burns the accompanying brand name into the viewer's memory.

[edit] Modern shock value

Modern day shock value can come in many different forms. As things that were once shocking, like mohawks and piercings, are becoming more commonplace, shock value can sometimes be found in clothing from the 1890-1930's, such as tophats, spats, monacles, and walking sticks.

[edit] See also

• Exploitation film
• Gross-out film
• Shock jock
• Shock rock
• Shockumentary