Shinsegae

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Shinsegae is a Korean department store, headquartered in Seoul, Korea. Shinsegae was originally a part of the Samsung business group, separated in the 1990's from the Samsung group along with CheilJedang Group (Food/Chemicals/Entertainment), Saehan Group (Electronic Media/Apparel/Textiles), and the Hansol Group (Paper/Telecom). It owns the brands Shinsegae and E-mart, and is in direct competition with Lotte Shopping and Hyundai Department Store Group.

1 E-mart Brand
2 Group
3 See also
4 External links
- 4.1 News links

[edit] E-mart Brand

E-mart is a large discount store chain located and founded in South Korea and is a subsidiary of Shinsegae. Although extremely popular within South Korea, E-mart has not flourished internationally.^{[citation needed]}

In South Korea, E-mart is one of the major discount store chains along with Carrefour (now HomeEver) and Home Plus. Many E-mart stores in South Korea, especially in cities like Seoul, are very large. Many of them have a wide variety of products, and the stores often take up two or three stories, with escalators connecting the floors, which is common to all the other major discounters as well.

The name E-mart does not come from electronic store.^{[citation needed]} Also, E-mart is not to be confused with e-mart, an online grocery store, Emart, a European energy firm, E-mart, a Japanese online grocery store, or yet another E-mart, a Spanish-language online grocery store.

In late May 2006, Shinsegae revealed plans to buy all 16 of the Wal-Mart locations in Korea. [1] The country's Wal-Mart outlets were re-branded as E-mart on October, 2006.