Shake 'N' Bake

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Shake 'n Bake is a food brand asset owned by Altria Group. It is currently marketed under the Kraft brand. Shake 'N' Bake is particularly noted for having been advertised in television commercials starring Carly Schroeder, Taylor Momsen, and Philip Amelio. Shake 'n' Bake was first introduced in 1965.

The derivative "shake & bake" denotes a military technique involving use of White phosphorus as an antipersonnel weapon.

It also is a slang term for a forest firefighter's personal fire protection shelter.

In the 2006 film Talladega Nights: The Ballad of Ricky Bobby, Cal Naughton, Jr. and Ricky Bobby are known, respectively, as "Shake and Bake" on the NASCAR circuit. Naughton, Jr. says in the film that the nickname was chosen because shake and bake "rhyme" and "they're both verbs."

[edit] External links

• Kraft Foods