Seth Roberts

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Seth Roberts is an Associate Professor of Psychology at the University of California, Berkeley and a member of the University’s Center for Weight and Health. He is perhaps best known for his self-experimental work which led to his 2006 book, The Shangri-La Diet. In this book he argues that human weight is regulated by a "set point", the amount of fat the body tries to maintain, and claims that this set point rises with the consumption of calorie-associated flavors and can be lowered by taking small doses of flavorless foods like sugar water or light olive oil between meals.

Roberts's scientific work has been featured in The New York Times Magazine and The Scientist. He himself was a contributor to Spy.

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