Sergio Zyman

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Sergio Zyman
Sergio Zyman, 2000s
Born July 30, 1945
Mexico City, Mexico
Occupation Corporate executive, marketing consultant

Sergio Zyman (born July 30, 1945 in Mexico City) is the chairman and founder of Zyman Group and the former Chief Marketing Officer of The Coca-Cola Company.

Zyman's record as a marketer also includes tenures with PepsiCo and Procter & Gamble. However, he is best known for the failed launch of New Coke, widely remembered as one of the greatest marketing blunders of all time (although it had actually succeeded in some regions of the USA, it was unpopular in the South and had the company's bottlers in a quiet revolt).

Zyman holds an Executive MBA from Harvard University.

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