Senseo

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The blue Senseo HD 7810/7

Senseo is a registered trademark for a coffee brewing system from Dutch companies Philips and Douwe Egberts, a subsidiary of Sara Lee Corporation. The two main characteritics of the system are its coffee pods (called pads in some countries) and its design.

1 History
2 Blends
3 Patent matters
4 References
5 See also
6 External links

[edit] History

The system was first introduced in the Netherlands in February 2001, followed by Belgium and France, Germany/Austria/Switzerland and Denmark, United Kingdom and United States, and Australia (in chronological order). According to Philips, ten million machines and four billion pods had been sold worldwide by 2005.^{[citation needed]}

Senseo in the United States is licensed by Sara Lee for use in the American food service industry.^{[citation needed]}

[edit] Blends

The main blends are mild, medium, mocca and dark roast and there is also a decaffeinated variety. The blends differ, according to general taste, in different countries. The special blends, Sumatra, Kenya and Brazil are blended from arabica coffees from selected plantations and are a little more expensive than the normal blends. There are also coffee pods with added flavors, called Milano, Sydney, Rio de Janeiro and Vienna. More recent varieties launched in selected European markets include Raving Reds, Summer Sins and Lusty Lime flavoured coffees and cappuccino.^{[citation needed]}

[edit] Patent matters

A European patent application with the aim "to protect an assembly of pad holder and pad" ^[1], i.e. the Senseo coffee pods, was filed on September 30, 1998 by the Dutch firm "Sara Lee/DE N.V." ^[2] The European Patent Office granted European patent 0904717 on July 11, 2001. ^[2] The European patent took force in a number of Contracting States of the European Patent Convention, among which Belgium.

On February 20, 2004, the Court of First Instance of Antwerp, Belgium ruled in a lawsuit between three Belgian coffee vendors, N.V. Fort Koffiebranderij, S.A. Cafés Liégeois and N.V. Beyers Koffie, versus Philips and Douwe Egberts over the European patent, and decided that the other coffee vendors were allowed to produce and market coffee pods that fit the Senseo. The Senseo creators had used their patent to get an injunction against the marketing of coffee pods by other coffee brands, and those others replied by seeking a declaratory judgment of non-infringement.^{[citation needed]}

One consideration the Belgian judge offered for the ruling is that coffee pods already existed. That ruling ended the Senseo coffee pod monopoly, and following that ruling, practically every coffee vendor in the Benelux countries started production of coffee pods. The Antwerp ruling affects the patents on the pods, but does not affect the patents on the Senseo machine itself.^{[citation needed]}

An appeal in court changed this patent matter, and the new judgement was that the other coffee makers were infringing on the European patent in Belgium.^{[citation needed]}

In the meantime, the European patent was opposed before the European Patent Office by a number of companies including Kraft Foods ^[2] and, on August 30, 2006, Sara Lee's European patent 0904717 covering the Senseo pads was completely revoked on appeal by the European Patent Office. ^[1] Suzanne Rotteveel, spokeswoman for Sara Lee in the Netherlands, said:

"We're very disappointed since we invested a lot of time, energy and money. It's disappointing when you are not able to regain a part of that investment. (... ) what this ruling means is that we no longer have protection for our patent in Europe." ^[3]