Sell-through

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In publishing, Sell-through refers to a percentage of units shipped which are actually sold. In the case of books, the rest is returned to the publisher. Other items, such as software, are usually discounted.

Sell-through is always expressed as a percentage. Net sales essentially refers to the same thing, in absolute numbers.

[edit] Home video sell-through

In the home video industry, sell-through refers to units which are sold directly to consumers, rather than to stores that rent them out. Sell-through priced videocassettes were generally under $30 in the United States, as contrasted with full-priced titles, generally priced at over $80 retail. With the coming of movies on DVD, sell-through pricing became the norm for DVDs in the United States.