Self monitoring
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The concept of self-monitoring was introduced by Mark Snyder, currently a professor at the University of Minnesota - Twin Cities.
Self-monitoring refers to the process through which people regulate their own behavior in order to "look good" so that they will be perceived by others in a favorable manner. Self-monitoring is measured using the Self-Monitoring Scale, which consists of 18 or 25 true-false questions (depending on the version of the scale utilized). People who express high levels of self-monitoring are very self-conscious, and constantly watch the behaviors of others so that they may use these cues in order to form an "appropriate" behavioral response. Hence, these people adapt well to differing social situations. On the other hand, low self-monitors are relatively oblivious as to how others judge their behavior, and are not concerned with interacting in a "socially appropriate" manner.