Search Engine Strategies

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Search Engine Strategies (SES) is a conference series that keeps people informed about search engine marketing and optimization issues. These events teach the ins-and-outs of search engine marketing from top experts in the field, along with information from the search engines themselves.

[edit] History

The conference was created by one of the industries leading experts, Danny Sullivan, founder and lead editor of Search Engine Watch (until November, 30 2006). Sullivan had apparently resigned from SES, but later came to an agreement with the the owners, and will continue to help organize SES through 2007.^[1]

The first SES conference was on November, 18 1999 in San Francisco, California^[2]. The conference expanded internationally in 2000 when the first SES UK was held in London, England on April 27, 2000, followed by Denmark in 2001, Germany in 2002 followed by France, Sweden, Canada, Italy and China until 2006. The most recent event was held in Chicago the week of Dec. 4-8, 2006.

The growth of the industry caused the creation of special niche ses conferences such as SES Multimedia & Mobile Edition and SES Latino.

The conference is hosted by Incisive Media since 2005 who purchased Search Engine Watch from MecklerMedia (now Jupitermedia) for $43 million^[3] that year.