Search Engine Marketing Professional Organization
From Wikipedia, the free encyclopedia
The Search Engine Marketing Professional Organization (SEMPO) is one of the first industry organizations of search engine marketing firms. A non-profit professional association, SEMPO was formed in 2003, to promote search engine marketing and provide educational resources to members and consumers.
Contents |
[edit] Founding members
The organization was started by the following industry players and all were the original set of Board of Directors:
- Barbara Coll (WebMama.com Inc)
- Dana Todd (SiteLab Inc)
- Kevin Lee (Did-It!)
- Noel McMichael of (Marketleap, later acquired by Digital Impact)
- Christine Churchill (KeyRelevance)
- Fredrick Marckini (iProspect)
- Jessie Stricohlla (Alchemist Media)
- Danny Sullivan (Search Engine Watch)
Brett Tabke of WebMasterWorld was added as a Board Member soon after the launch of the association.
[edit] Current Board Members
The following Board of Directors was elected following a general election by the SEMPO Membership:
- Chris Boggs (Avenue A/Razorfish)
- Sara Holoubek, Free Agent Consultant
- Julienne Thompson Hood (Advertising.com)
- Gordon Hotchkiss (Enquiro)
- Bill Hunt (Global Strategies International)
- Mick Jolly
- Kevin Lee (Did-It)
- Mauro Lupi (Ad Maiora)
- Daniel Perry (Career Education Corporation)
- Jeffrey Pruitt (iCrossing)
- Bill Tancer (Hitwise)
- Dana Todd (SiteLab)
- Dave Williams (360i)
[edit] Activities
- Providing research, case studies and training materials on search engine marketing.
- A way to get involved with other members of the same community and further the mission of the maturing search engine marketing world.
- Committees working on a large number of educational activities and issues are open to all members.
[edit] Sponsors
SEMPO's sponsors include Google, Yahoo, MSN Search, and Verizon Communications, Search Engine Strategies, Ingenio, and Atlas. Its membership includes search engine marketing firms and consultants, Web developers, inhouse marketing professionals, and advertising agencies. Corporate and individual members are welcome from multiple countries.
[edit] SEMPO Involvement in the Industry
[edit] Click Fraud
[edit] Size of Search Engine Marketing Spend from SEMPO annual survey
- Result of Spending Questions Search engine optimization vs Pay per click
- Managing Search to move in-house
- Summary of Survey from the voice of Search Marketing - Search Engine Watch
- Building Brand Awareness Top Goal of Search Marketing
