Science Media Centre
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The Science Media Centre is an independent organisation set up in response to the United Kingdom House of Lords Select Committee on Science and Technology's third report on "Science and Society" in 2000. This report stated that while science was generally reported accurately in the mass media, there was a need for the promotion of more expert information at times when science is under attack in the headlines. In order to promote more informed science in the media, the Centre's main function is as a service to journalists, providing background briefings on current scientific issues and facilitating interviews with scientists. Its director is Fiona Fox.
The SMC's stated aim is to "facilitate more scientists to engage with the media, in the hope that the public will have improved access to accurate, evidence-based scientific information about the stories of the day".
The setting up of the Science Media Centre was assisted by Susan Greenfield, the director of the Royal Institution of Great Britain. While the Centre is still based in a specially refurbished wing of the Royal Institution, full independence is maintained from all funders and supporters.
During Professor Greenfield's term as "Thinker in Residence" in Australia, a new Science Media Centre was set up in Adelaide, Australia in August 2005.
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