Sav-A-Center

From Wikipedia, the free encyclopedia

Sav-A-Center is an A&P-owned chain of 22 supermarkets in the greater New Orleans, Louisiana metropolitan-area. The division operates locations throughout Louisiana and has 4 stores in Mississippi. (Three other stores in the Sav-A-Center area operate as A&Ps.)

[edit] A&P Sav-A-Center

The Sav-A-Center name was also added to many of The Great Atlantic and Pacific Tea Company's northeastern and Mid-South Atlantic stores in the mid-1980s, shortly after A&P purchased Stop & Shop's NYC-Metro division. Many of these Stop & Shop stores had previously been part of their supercenter program, where Stop & Shop paired its Bradlees discount department stores with its Stop & Shop supermarkets to form early supercenters. When the stores were sold to A&P, a common wall was built, and two separate stores were formed. In other areas, such as Tidewater/Hampton Roads, VA and North Carolina, traditional A&P Stores were remodeled as Sav-A-Centers and the traditional A&P sign's orange, red and yellow colors were all turned shades of kelly green.

In the Northeast, the purchased Stop & Shop stores were newer and larger than most of the traditional A&P stores, and the company tried to use the Sav-A-Center conversion as a part of their "We've Built a Proud New Feeling" campaign, which was created in an attempt to shed the company's high-price, stodgy perception. The campaign featured images of larger, cleaner, modern-style stores and happy, upscale-looking shoppers and friendly, cooperative staff. (It was during this time that A&P debuted its legendary A&P Future Stores.) The Sav-A-Center stores were completely renovated with oversized graphics of fresh-looking produce and baked goods and were outfitted with IBM-POS checkouts. But A&P had a hard time shedding its high-price perception and year after year, the low-volume Sav-A-Centers lost sales and shoppers to stores such as Pathmark and NYC area-leader ShopRite (Wakefern retailers' cooperative). Some of the stronger stores survived wave-after-wave of store closings and re-organizations, but many eventually closed or were re-branded in the mide-late 90's as A&P Food Market. In the case of A&P's Southeastern and Carolina Divisions, they were sold in 1998.

[edit] Former Locations

An A&P Sav-A-Center store
An A&P Sav-A-Center store

[edit] External links