Satra

From Wikipedia, the free encyclopedia

SATRA also stands for the South African Telecommunications Regulatory Authority.

Satra Corporation was a New York-based international trading and metal processing company. It is primarily known in the United Kingdom for its Satra Motors Limited subsidiary, which was the official importer and distributor of Soviet Union cars and motorcycles in that country from 1973 to 1979. Satra is reputedly an acronym for "Soviet American Trade Association".^[1]

Satra Motors imported and distributed Soviet cars such as Lada and Moskvich, and motorcycles made by Ural, Dnepr, Voskhod, Minsk, and the IZh whose Planeta and Jupiter were marketed. The motorcycles were sold in Britain and Australia under a single brand name, Cossack. Through Satra Belarus Limited, another subsidiary, Satra also imported and distributed tractors from Belarus in the UK. Satra Motors was based in Carnaby, Bridlington, North Humberside on the old airfield. As well as recruiting and supporting a dealer network, Satra Motors also operated it own retail locations.

[edit] References