Sanitarium Health Food Company

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Sanitarium Health Food Company
Image:Sanitarium_brand.gif
Type Private
Founded Melbourne, Australia 1898
Headquarters Berkeley Vale, Australia
Key people CEO (Aus)
Kevin Jackson, CEO (NZ)
Industry Food
Products Weet-bix
Peanut butter
So-Good
Marmite
Revenue A$300 million
Employees 1700
Website Sanitarium Australia
Sanitarium New Zealand

The Sanitarium Health Food Company is a food company in Australia and New Zealand that produces a large range of breakfast cereals as well as a range of vegetarian products. Founded in 1898, its flagship product Weet-Bix is a top seller in the Australian and New Zealand breakfast cereal market. Sanitarium is wholly owned by the Seventh-day Adventist Church, which affords them tax benefits as the company directs its profits back into the church.

Sanitarium has factories in many locations across Australia and New Zealand, some of these include, Berkeley Vale, Cooranbong, Perth, Melbourne, Brisbane, and Auckland.

Contents

[edit] History

Officially formed in 1898, the process of forming a health food company had been in discussions amongst Seventh-day Adventists in Australia for a number of years. To help the company get started, a baker by the name of Edward Halsey was called out from the United States, arriving in Sydney on November 8, 1897.

[edit] Products

[edit] Breakfast cereals

The Sanitarium factory in Christchurch, New Zealand
Enlarge
The Sanitarium factory in Christchurch, New Zealand
  • Weet-Bix, and its family of products:
    • Weet-Bix Crunch
    • Weet-Bix Multi-Grain (formerly Good Start)
    • Hi-bran
    • Fruity-bix
    • Fruity-bix Bars
    • Lite-bix
  • Granola
  • Puffed wheat
  • Honey wheats
  • Skippy Corn flakes
  • Light'n'tasty
  • Ricies

[edit] Convenient breakfast cereals

  • Up&Go
  • Fastbreak

[edit] Meals

  • Deli Luncheon
  • Lunch Today
Marmite
Enlarge
Marmite

[edit] Spreads

[edit] Dairy Alternatives

  • So-Good, and its family of products:
    • So-Good Ice Cream
    • So-Good Lite
    • Flavoured So-Good
    • Organics Simply Soy

[edit] Meat Alternatives

  • Vegie Delights range, which includes 4 kinds of vegan sausages
  • Savoury Lentils
  • Tender Pieces
  • Casserole Mince
  • Country Hotpot
  • Vegetarian Sausages
  • Nutmeat
  • Nutolene
  • Rediburger


  • Sanitarium brand nuts and confectionery.

[edit] References

  • Parr, R., & Litster, G. (c1996). "What Hath God Wrought!": The Sanitarium Health Food Company Story. Berkely Vale: Sanitarium Health Food Company
  • Leap of Faith "Tax Breaks"

[edit] External links

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