San Miguel Beer Division

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For the Spanish brewing company, see Mahou-San Miguel.
For the basketball team, see San Miguel Beermen.
San Miguel Beer Division

Location St. Francis Street, Ortigas Center, Mandaluyong City, Philippines
Owner Various (including the Government of the Philippines)
Year opened 1890
Active Beers
San Miguel Pale Plisen German pilsener
San Mig Light Light lager
San Miguel Premium Lager American macro lager
San Mig Strong Ice Ice beer
San Miguel Super Dry American macro lager
Gold Eagle Beer Mucho American macro lager
Red Horse Extra Strong Beer American malt liquor
San Miguel Draft Beer American malt liquor
San Miguel Bittersweet English bitter
Blue Ice Ice beer
San Miguel Dark Beer (Cerveza Negra) Euro dark lager
Valor (China)
Valor Light (China) Light beer
Dragon (China)
Blue Star (China)
Anker Bir (Indonesia) Czech pilsener
Anker Stout (Indonesia) English stout
Batavia (Indonesia)
James Boag's Premium Lager (Australia) Euro pale lager
James Boag's Premium Light (Australia) Light lager
Boag's Draught (Australia) American macro lager
Boag's Light Draught (Australia) Light lager
Boag's Original Bitter (Australia) American macro lager
Classic Bitter (Australia) English bitter
Boag's XXX Ale (Australia) Euro pale ale
St. George (Australia) Euro pale lager
James Boag's 1881 Traditional Ale (Australia) English pale ale
Honey Porter (Australia) American porter
Strongarm Biter (Australia) English bitter
Tasman Bitter (Australia) English bitter
San Miguel Pale Pilsen, the brewery's best-selling beer and the 14th largest-selling beer in the world.
Enlarge
San Miguel Pale Pilsen, the brewery's best-selling beer and the 14th largest-selling beer in the world.

San Miguel Beer Division (SMBD) is a division of San Miguel Corporation, the largest food and beverage company in Southeast Asia. SMBD manufactures and distributes San Miguel Pale Pilsen, the undisputed leader in the Philippine market and the leading beer in Hong Kong.

San Miguel also produces a wide range of popular beverage products that are runaway market leaders in their respective product categories.

[edit] SMBD Overseas

J. Boag & Son, San Miguel's Australian brewer, is a leader in the fast-growing premium beer segment with James Boag Premium lager, while Anker Bir is the second-largest selling beer brand in Indonesia. Blue Star, one of its brands, is declared Baoding's Official Beer in 2001 as it is the best-selling beer in the city. Another brand, Dragon, outsells its closest rival in Shunde district's affordable section three to one.

In the Philippines, SMBD garnered a staggering 90% market share in the beer market, its closest rival is Asia Brewery, with local brand Beer na Beer and licensed brands Colt 45 and Lone Star. In Hong Kong, it garnered 24% share as it is more affordable than European rivals, and perhaps the number of Filipinos who enjoy San Miguel Pale Pilsen contributed to its success.

San Miguel is also produced in Nepal through a licensing agreement. San Miguel Beer Division also brews Miller Genuine Draft and Lowenbrau beers under license.

SMBD has facilities in China, Vietnam, Indonesia, Thailand and Australia.

[edit] Trivia

  • San Miguel Pale Pilsen is featured in the anime feature Ghost in the Shell. The movie has scenes wherein Bateau (one of the leading characters) drinks a can of San Miguel Beer, which was recreated onscreen faithfully to its real life appearance.
  • People in Hong Kong often assume San Miguel Pale Pilsen is brewed locally (although it does have a brewery factory there).
  • San Miguel in Spain has the same origins as San Miguel in the Philippines. However, since 1953 the brewery in Spain has been under separate ownership and no longer has any connections with San Miguel Corp Philippines. The beer in Spain is brewed by San Miguel Fabricas de Cerveza y Malta S.A., part of the San Miguel-Mahou group.
  • San Miguel has a cult following in the United States, especially among Pilipino "Balikbayan."
  • In the movie Shaolin Soccer, Fung is drinking a can of San Miguel Beer when he meets Steel Leg for the first time.

[edit] External links

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