Samuel Bayer

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Samuel Bayer is an American music video director. His arguably best works to date are the ones with the bands Nirvana and Green Day. With Nirvana he produced the video for the legendary Smells Like Teen Spirit, and with Green Day he produced the entire videos for the modern classic album American Idiot.

He became a popular director during the alternative rock era and was noted for producing aesthetically raw videos, often marked with scratches and burns on the film. Bayer claims that the reason he was chosen to direct "Smells Like Teen Spirit" was because his test reel was so bad.[1]

Bayer is also an acclaimed commercial director, directing for companies such as Coca-Cola, Toyota and Nike (a spot for which he won an AICP award for best direction in 1997).

In addition to directing videos, he directed Green Day's concert film, Bullet in a Bible.

In 2006, Bayer directed a series of commercials that launched a new advertising campaign for the United States Army which featured the slogan "Army Strong."


[edit] Music video filmography

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