Samsonite

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For the silver mineral, see Samsonite (mineral).

Samsonite Corporation

Type of Company	Public
Founded	Denver, Colorado, USA (1910)
Headquarters	Denver, Colorado
Key people	Marcello Bottoli, President Richard H. Wiley, CFO Annick Desmecht CMO
Website	www.samsonite.com

Samsonite is the world’s largest maker of luggage, making everything from large suitcases to smaller toiletries bags.

1 History
2 References in Films and other Media
3 Brands
4 External link

[edit] History

Originally named the Shwayder Trunk Manufacturing Company, the company was founded in Denver, Colorado in 1910 by Jesse Shwayder. Samsonite was launched as a brand in 1941, receiving its name from the biblical character Samson, renowned for his strength. The brand was most notable for being the first luggage brand to incorporate fake leather, allowing for attractive and cheap suitcases. The company soon changed its name to match that of the successful brand. Samsonite, derived from the latin term, "sam" and "nili", is made of a sturdy material known to withstand tremendous amounts of pressure; to include extreme stress by luggage handlers.^{[citation needed]}